The mid-term distribution channel.
Engineers on major programmes, executives on assignment, exchange students, families between two homes. All of them need a furnished apartment for one to eleven months, and no channel serves them. You list, you set your price, you accept or decline, you get paid.
Three full months on one booking. Or 50% occupancy across fifteen arrivals.
Average occupancy in the Casablanca market: 33.1%. Top decile: 71%. Entry level: 14%. Source: AirROI.
A well-run apartment aims at the top of that range: the comparison above uses 50%, well above the market average. And if you do better still, it is not your good months we are interested in - it is the quiet ones.
Too long for a hotel, too short for a lease.
Mid-term demand is not waiting for 2030. Executives on assignment, consultants on long engagements, families in transition: furnished mid-term demand exists all year round. The 2030 World Cup, co-hosted with Spain and Portugal, will amplify it - stadiums, transport and infrastructure bring international teams in for months at a time. It is an accelerator, not a starting point.
Executives on assignment
Three to twelve months, housing paid for by the employer. A solid payer, and a stay that does not move.
Engineers on major programmes
Infrastructure, industry, energy, 2030 sites. Several people, same dates, same district: you fill more than one apartment at once.
Consultants and auditors
Long engagements with a local client, renewed quarter after quarter. The stay often extends itself.
University exchanges
Three or six months, dates fixed far in advance and never moved. The most predictable calendar there is.
Digital nomads
Several months in place, often off season - exactly when your calendar empties out.
Families in transition
Renovation, a move that does not line up, a sale and a purchase that miss each other. A known end date, and no surprise departure.
Moroccans living abroad
Extended returns, an estate to settle, a property project to follow on site. A clientele you already know, and one that comes back.
The same job, a different clientele.
Your job is to maximise the income of the owners who entrusted you with their property. Stays of several months do exactly that, and spare you the worst of it: a noon check-out followed by a 3 pm check-in, linen to wash and iron after every departure, a wifi code to hand out every three days, pricing to revisit every Monday, a last-minute cancellation that leaves your calendar empty. Income holds, workload drops.
| Short term | Mid term | |
|---|---|---|
| Income | Variable, driven by occupancy | Fixed, known at signature and for the whole term |
| Empty nights | Yours to absorb, and clustered in a few months | None over the period |
| Arrivals and departures | Six to eight a month | One of each, for the whole term |
| Cleaning | One per stay, plus linen rotation and consumables | One on arrival, one on departure. A weekly visit only if you have priced it in |
| Calendar and pricing | Daily work, across every channel | Nothing to manage once the stay is confirmed |
| Messaging | Constant, a new arrival every week | You remain your tenant’s point of contact, the same one for months |
| Reviews | One per stay, six to eight a month, and ranking follows | A single review over the whole period |
| Maintenance | To be handled between arrivals, before the next check-in | The same workload, without the urgency. The occupant tells you instead of rating you |
| Guest declarations | On every arrival | One per stay |
| The occupant | A stranger, travelling for leisure | Usually an executive on assignment; when the employer books, it guarantees payment |
| Security deposit | Yours to request, hold and return | Requested, collected and returned by Staytle |
| Channel commission | 15.5% of each booking subtotal | 5% of the monthly rent, 6% including VAT |
| Payout | Booking by booking | Monthly: five days after each instalment, three after move-in for the first |
Do it with your numbers, not ours.
We know neither your rates nor your real occupancy, and an invented simulation is worth nothing. Three lines settle it, on the back of an envelope.
- Your short-term income, net: average nightly rate × 30 × your occupancy, less cleaning, linen and consumables for the month.
- Your mid-term income, net: the monthly rent you set yourself, less 6% including VAT.
- Compare on the months when your calendar empties out, not on your best week in August.
A worked case, assumptions shown.
A one-bedroom you place at 15,500 dirhams net per month. Short term, 950 dirhams a night, half the nights booked over the quarter, fifteen turnover cleans. These are assumptions, not readings: replace them with yours.
Mid term, three months
One tenant, 46,500 dirhams, known at signature. No empty nights, no turnover cleaning. You state the net you want to receive and the price shown to the tenant follows from it, commission and service fee included: your net does not move.
Short term, same quarter
Forty-five nights at 950, that is 42,750 dirhams of takings. Less 15.5% commission, 6,626. Less fifteen turnovers - the clean at 150 dirhams, linen and consumables at 125 -, that is 4,125. Just under 32,000 dirhams are left, and a calendar to run every day.
Same apartment, same quarter. The nightly rate is higher; what is left is not.
| Listed at 12,000 MAD | Listed at 20,000 MAD | |
|---|---|---|
| Rent stated in the lease | 10,830 | 18,051 |
| Tenant service fee (9% + VAT) | + 1,170 | + 1,950 |
| Staytle commission (5%) | − 542 | − 903 |
| VAT on the commission | − 108 | − 181 |
| You receive | 10,181 MAD | 16,968 MAD |
These are the figures the platform itself computes, to the dirham. Rounding is taken from our commission, never from your payout. The rent only passes through us: it is collected on your behalf.
Rent falls due on the anniversary of the move-in date, and your transfer follows five days later: tenant in on the 15th, rent on the 15th, transfer on the 20th, every month. The first leaves on the 18th: collected at confirmation, it is held until the tenant has seen that the apartment matches its listing. You front nothing, and that three-day hold is what makes people book a home they have never visited.
Built by operators, for operators.
We ran a property management company and lived every constraint of short-term letting before building Staytle. That is why it is built the way it is.
Staytle distributes mid-term stays. It does not manage your properties and does not approach your owners. Your apartments, your prices and your clients stay yours: we only see what you choose to list, apartment by apartment, and you keep operations end to end.
Five steps, and two deadlines that bind us.
You list an apartment
It goes through admission: kitchen, workspace, internet speed measured on site, charges included, self check-in, recent photographs.
A client chooses
They enter their dates, see what is available and at what price, and send a request on the apartment they picked.
You accept or decline
Nothing is confirmed without you. A refusal reopens your dates immediately, with no explanation required.
24 hours to respondThe stay is confirmed
The lease is signed in the name and on behalf of the owner. You welcome the occupant and record the inventory against a shared standard, photographed and time-stamped. The first month is collected into a dedicated account.
Firm confirmation within 24 business hoursYou get paid
At each instalment of the lease, a statement stay by stay: rent collected, commission retained, net to pay out. The transfer follows five days later, on a fixed date set by the move-in day. The first arrives three days after move-in, once the tenant has validated the apartment.
Five days after each instalment, three for the first
One thing to check before you start: does your management mandate cover mid-term letting? Many cover short-term only. We provide the standard addendum that extends it, to be signed with your owner.
You keep your business, your margin and your owner.
Your management fee
It is yours and we do not touch it. Our 5% is retained on the rent before payout; your own fee then applies, on whatever terms you agreed with your owner.
Your relationship with the owner
We never write to them. You are our contact: requests, confirmations, statements and payouts all go through your account.
Your calendar
Your dates close on your channel manager and on your iCal calendars as soon as a request comes in, and reopen if you decline or the deadline passes. No double booking to unpick.
What a three-month stay demands, and a few nights forgive.
Equipped kitchen
Hob, oven or microwave, fridge, crockery for four. People live here, they do not just sleep here.
Workspace
A desk-height table and a chair with a back. Required only when it is advertised.
Measured speed
Tested on site, in the room advertised as the workspace. Stated is not enough.
Charges included
Water, electricity, building charges, internet. The client pays a price, not a range.
Self check-in
Key box, code or an arranged handover. A Sunday night arrival must work without you.
Recent photographs
Less than six months old, taken after the last refurnishing. The leading cause of disputes.
List your apartments, or import them from Airbnb.
You keep control of the price, the dates and every request, apartment by apartment. No exclusivity, no minimum term.
Ten minutes on the phone is enough.
Staytle is the mid-term rental channel. Casablanca, Rabat and Marrakech first. Madrid, Paris, Lisbon and London next.
We are opening Casablanca first, and we are looking for a handful of demanding operators to launch the channel with us. No exclusivity, no minimum term: you try it, and you stop whenever you want.
Amine Boughaleb